Bark&Jack x Time+Tide.
Packaging design. 🇬🇧
The brief.
After wrapping up my 'year in industry' with Studio Underd0g, I was approached by Bark & Jack to join as a freelance designer and help out with a few upcoming projects.
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The first was designing packaging for a limited-edition set of nylon straps, created for the launch of Time+Tide’s new Discovery Studio in London.
Easter eggs.
Since the nylon straps took inspiration from the Union Jack and were named after iconic London locations, we wanted the packaging to carry a sense of British identity too.
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But slapping a flag on the box? Too easy.
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Instead, we went with a subtler approach - a clear spot UV print of a London map across raw cardboard, with a X marks the spot in the top-right corner denoting the location of the Time+Tide Discovery Studio.
More to come.
This was the first in a series of projects I worked on with Bark & Jack.
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It was a great opportunity to collaborate with a well-respected name in the watch world, while also continuing to develop my design skills - this time focused more on packaging and accessories than the watches themselves.
