Studio Underd0g: Hawaiian.
My first design released for public sale. 🍕
The first. (of many, i hope)
This will forever be a special project to me... despite the subject matter.
The realisation of Studio Underd0g's 2023 April Fool's day joke brought about the real release of the original 'Pepper0ni' and the new and never before seen 'Hawaiian'.
Marking a special occasion for me as a designer, where a design of my creation was released and made available for purchase for the very first time.
Collaboration.
This project was in collaboration with Australian watch press Time+Tide. Jumping right into the deep end designing a watch not only my boss (Richard Benc) but also Time+Tide founder (Andrew McUtchen) were happy with was no small feat... let alone making a pizza themed watch look good!
The process involved several iterations prior to sampling, then a short resampling process to get the oven time and temperature just right (the dial colour).
The end product? A divisive, monstrosity of a watch that grows on you as you slowly realise the dial colour and overall colour pallet is actually damn good.
Added extras.
I was not only responsible for the design of the 'Hawaiian" but I was also tasked with the design of 'Studio Underd0g x Time+Tide' branded merchandise to be sold at the Melbourne based launch event on the 19th January as well as online via Time+Tide.
Summary.
This is a project I will forever be proud to have worked on and put my name against. The 'Hawaiian' will remain special to me throughout my career as a designer and I will wear my personal watch with pride!
This is mostly due to the response, support and feedback I have personally received from the #watchfam congratulating me on the release of my first watch design. Thank you!
I look forward to meeting more of you in person at all of our upcoming events where this watch will be available for purchase. Check out the official product page here.