The Un0riginals.
Studio Underd0g vs Proxima.🥑
Homaged?!
During my 'year in industry' at Studio Underd0g, the brand hit a peculiar milestone:
The brand had been homaged!
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A brand called Proxima had launched a watch named the New PX1717 Watch of Mens Modify ST1902 Watermelon Dial Waterproof Chronograph Mechanical Wristwatches Domed Sapphire... snappy.
Instead of getting the lawyers involved, Studio Underd0g responded the only way it knew how - by getting one back.
Av0cado.
Av0cado - Studio Underd0g’s own homage to one of Proxima’s original designs… just a little more refined.
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Despite breaking several of Studio Underd0g’s usual design principles, it was done properly - with a higher-quality dial and a far more attractive case. And to be fair, Proxima’s colour scheme doesn’t look half bad.
Guacam0le.
Guacam0le - Studio Underd0g’s mash-up on the Av0cado colourway.
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Guacam0le explores how Studio Underd0g would approach an avocado-themed watch while staying true to its core design principles.
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The result? A much more refined take compared to Av0cado.
The real question is: which one would you buy?
